You may be familiar with cold calls where someone pretending to be from Microsoft is telling you that your computer is infected and needs to be repaired ASAP.
In most cases, if you said you were running a Mac instead of Windows, the scammers would hang up and move on to the next victim.
This might change soon.
We came across a company called Speak Support that advertised its Mac technical support on Bing:
Their website states that they have an “elite band of tech support experts” and that “Apple Consultants are online” waiting for your call: